Marketing made simple : a step-by-step storybrand guide for any business
(Book)

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Published
New York : Harpercollins Leadership, 2020.
Format
Book
ISBN
1400203791, 9781400203796
Physical Desc
ix, 193 pages : illustrations ; 22 cm
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Copies

LocationCall NumberStatus
Chatham Borough-Chatham Township Library - Adult Nonfiction658.8 MILLHeld
Hunterdon County Library Headquarters - Adult Nonfiction658.802Available
North County Branch - Adult Nonfiction658.802Available

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Published
New York : Harpercollins Leadership, 2020.
Language
English
ISBN
1400203791, 9781400203796

Notes

General Note
Includes index.
Description
"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace." --Jacket.

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Citations

APA Citation, 7th Edition (style guide)

Miller, D., & Peterson, J. J. (2020). Marketing made simple: a step-by-step storybrand guide for any business . Harpercollins Leadership.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Miller, Donald, 1971- and J. J., Peterson. 2020. Marketing Made Simple: A Step-by-step Storybrand Guide for Any Business. Harpercollins Leadership.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Miller, Donald, 1971- and J. J., Peterson. Marketing Made Simple: A Step-by-step Storybrand Guide for Any Business Harpercollins Leadership, 2020.

MLA Citation, 9th Edition (style guide)

Miller, Donald, and J. J. Peterson. Marketing Made Simple: A Step-by-step Storybrand Guide for Any Business Harpercollins Leadership, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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